Arden Hills Launches Major “All is Well” Branding Campaign for Wellness Resort | Life
For the first-time since it opened in 1954, today Arden Hills is officially launching a resort-wide branding campaign complete with an enhanced new logo, a fully redesigned website and an all-encompassing marketing slogan: “All is Well.” While the marketing message succinctly works to capture the overall wellness mission and focus at Arden Hills, the modern and sophisticated logo subtly but clearly taps into the importance of the strong heritage at the wellness resort. Plus, the completely redesigned new website (www.ardenhills.net) offers powerful visuals, clear navigation and a fresh, clean format for easy readability.
“For more than half a century, Arden Hills has been focused on quietly and competently achieving excellence in all we do,” said Scott Sharrow, Arden Hills General Manager. “But now the time is right to elevate our wellness mission to another level with a creative, cohesive and well-researched branding campaign that we are proud and excited to introduce.”
The new “All is Well” branding campaign is the result of a concerted year-long effort that included a series of member and community focus groups, input from management and key staff, an impressive creative effort from the talented in-house marketing and graphics team, and expertise provided by respected local agencies that include MeringCarson (overall branding) and Wallrich (website specific).
While the marketing campaign will continue to roll-out over the course of the next few months, Sacramento residents will begin to see new outdoor billboards, hear radio commercials, and see print and online ads introducing the new branding campaign as early as this week. For more information about Arden Hills, please call 916-482-6111 or visit www.ardenhills.net.
About Arden Hills
For more than a half century, Arden Hills has been at the forefront of inspiring young and old to experience a more abundant life. Whether it is world-class athletes needing that extra edge, business professionals looking to improve their productivity, or individuals seeking to improve their self image through health and beauty enhancement, they all look to Arden Hills, a state-of-the-art wellness resort offering cutting edge technology and education combined with first-class service. Sound nutrition is the foundation of our wellness philosophy. Our award winning chefs specialize in natural, organic whole foods and are supported by a highly trained nutritional staff. Situated in the heart of California’s capital, Arden Hills has been both world-renowned and treasured by locals throughout its colorful history. The wealth of services offered at Arden Hills is available to both members and to daily and overnight guests. Enter the Resort and be prepared to be transformed on your way to a more fulfilling life of health and happiness. To explore and experience the wide range of wellness offerings available to everyone, visit www.ardenhills.net or call 916-482-6111.